Soch – a thought!
become actions and actions become habits.
is a seed. Thoughts become things.
represent different colours of human behaviour; those are result of basic
colours i.e. basic nature. SOCH logo represents the basic colours with a base
of green line and the bird that represents new height of “Anand”- eternal
happiness. If we work on our thoughts and make sure they are positive and
productive, peace is achieved.
'SOCH Trust' is formed to:
skills among youth, by providing skill-based training,
develop business plan and implement for the industries those are
not doing good for various reasons,
provide direction to the masses, who promote any good cause,
focus and communication skills,
promote positive thinking.
CSR Project directions:
Direction 1: Empowering local community, artisans to
promote locale specific indigenous art, culture & products for economic
creates an integrated business plan and marketing plan by organising the Self
Help Groups (SHGs) and other community members to promote indigenous products
and other art forms for economic enhancement.
project will be supported by a number of multidisciplinary organizations -
Government, Banks and International Knowledge Management entities. SOCH will
primarily organise SHGs, create product portfolios, carry out market
assessment, branding and marketing by using e-commerce and retails throughout
the chosen state.
project will improve the economic and social situations and will bring the
people back to their indigenous roots and revive the traditional artisanal
practices in the region.
Direction 2: Skill based training for youths for gainful employment
scheme of NSDC is an initiative to boost employability and productivity of
youth by providing them monetary incentive to voluntarily join an approved
skill-training course that is certified by Sector Skill Councils. The objective
of this scheme is to encourage skill development for youth by providing
monetary rewards for successful completion of approved training programs. SOCH in partnership with IACM will build capacities of faculties and
create trainers in specific trades, identify the youth and motivate them to be
a part of the training so as to create a pool of trained and skilled manpower
for various industries.
Direction 3: Knowledge dissemination by using the
power of language through mobile-based application and internet based
understands and appreciates that there are expertise in the area of art,
culture, literature, science & technology and others which are part of many
of the international communities and well captured in their specific languages.
launching two websites, which will address the aforesaid issues of
transliterating documents, articles, and research papers from various
international languages to Punjabi making it easier for people of Punjab
getting access to valuable knowledge. English is one of the languages mostly used
worldwide and hence SOCH is launching englishtopunjabi.net.
also capture the various work carried out by eminent Punjabi people to showcase
it in the international scene by launching another website www.punjabisagar.com
be using innovative mobile-based technology to target children, youth and
adults through these applications.